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EXACT
MARKETING

Fractional marketing leadership designed exactly for your needs.

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Exact

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As a fractional Chief Marketing and Chief Customer Officer, I work with your executive team to define what is required for your stage of growth. From there, I’ll develop the strategic and tactical plans to achieve defined KPIs, supporting and overseeing internal teams for successful implementation.

My services cover strategy, growth, campaigns, customer experience and journeys, communications, content, branding, transformation, hiring and more.

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Marketing Support The

Way You Need It

Establish

For early-stage startups looking to build out a marketing team, add new functions or hone in on their brand promise or marketing strategy.

Elevate

For later-stage and established brands who are ready to introduce customer experience practices, hire additional talent or transform for next-level growth.

Expand

For mid-stage companies who need to increase their presence, strengthen their brand to reach their ideal customer or grow share of voice.

Evolve

For leaders who need one-on-one support and guidance for themselves or their teams to get on the right track and build confidence.

services

A Few of the Brands I've Worked With and For

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Olivier Grinda, COO at Clearco

"Justine brings an exceptional background to her role as a marketing executive. Her depth across performance, interactive, brand and customer experience allow her to drive growth across the entire funnel. She is an asset to any leadership team, bringing insight and expertise that transforms a business at all levels."
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About Justine

  • LinkedIn

Justine Melman is a Certified Customer Experience Professional and marketer who has 25 years with national and global B2B and B2C brands. She has multi-industry experience in organizations ranging from startups to leading players in the market and has led multiple functions including marketing, product and analytics. 

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