EXACT
MARKETING
Fractional marketing leadership designed exactly for your needs.
Get
Exact
As a fractional Chief Marketing and Chief Customer Officer, I work with your executive team to define what is required for your stage of growth. From there, I’ll develop the strategic and tactical plans to achieve defined KPIs, supporting and overseeing internal teams for successful implementation.
My services cover strategy, growth, campaigns, customer experience and journeys, communications, content, branding, transformation, hiring and more.
Marketing Support The
Way You Need It
Establish
For early-stage startups looking to build out a marketing team, add new functions or hone in on their brand promise or marketing strategy.
Elevate
For later-stage and established brands who are ready to introduce customer experience practices, hire additional talent or transform for next-level growth.
Expand
For mid-stage companies who need to increase their presence, strengthen their brand to reach their ideal customer or grow share of voice.
Evolve
For leaders who need one-on-one support and guidance for themselves or their teams to get on the right track and build confidence.
A Few of the Brands I've Worked With and For
Justine Melman is a Certified Customer Experience Professional and marketer who has 25 years with national and global B2B and B2C brands. She has multi-industry experience in organizations ranging from startups to leading players in the market and has led multiple functions including marketing, product and analytics.